mailing item (CRM-MKT)

Example: Marketing (CRM-MKT)

Contains a link to the marketing E-mail and displays which business partner received the marketing E-mail and the number of times the link to a Web site has been accessed.

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Source: https://help.sap.com/doc/saphelp_glossary/latest/en-US/fc/f360ac5f56d411ab370060b03c3b0b/content.htm