mail form (CRM-MKT)
Example: Marketing (CRM-MKT)
A tool used in Campaign Management for defining the content of mass
communications such as e-mails, export files, faxes, and electronic messages such as SMS.Each mail form can be personalized by means of various data available in
the system and then sent to a target group.
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Source: https://help.sap.com/doc/saphelp_glossary/latest/en-US/0c/e7c4178c4dd411b1350060b03c6bfb/content.htm