Idea and Concept Management (XAP-PD)

Example: Product Definition (SAP xPD) (XAP-PD)

A business process that structures the information flow for developing new products, services or marketing initiatives.Idea and Concept Management covers the creation, maintenance and monitoring of insights, ideas and concepts, as well as request management.

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Source: https://help.sap.com/doc/saphelp_glossary/latest/en-US/42/62d0e1294a414fa5c24b9af1f3d495/content.htm