e-marketing (WEC-APP-MKT)
Example: Web Channel Marketing (WEC-APP-MKT)
A key functional area of mySAP CRM that enables implementation and
execution of personalized, real-time, mass marketing campaigns over the
Internet, starting with identifying, attracting, and differentiating
the target prospects, and then interacting with them by offering customized content and products.
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Source: https://help.sap.com/doc/saphelp_glossary/latest/en-US/2e/7e27e3b891294ebd467837f1220069/content.htm