e-analytics (ONE VOICE)

Example: One Voice (ONE VOICE)

A key functional area of mySAP Business Intelligence that analyzes online customer experience, allowing companies to maximize return on Web-site investments, build one-to-one relationships with customers over the Internet, and improve competitiveness in the e-business and e-market world.

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Source: https://help.sap.com/doc/saphelp_glossary/latest/en-US/51/6b3f97e988c048acfdb3a6a5b64669/content.htm